Branding Guidelines

Branding and Communication Guidelines

In July 2022, Real Floors, Inc. merged with Arbor Contract Carpet and Real Floors Commercial to come together as one complete company. Due to the company nearly doubling in size in a single day, branding was extremely important in order to prevent confusion, both internally and externally with customers. It was also important for creating a consistent brand image across the country and establishing brand recognition in parts of the country where Real Floors had not previously maintained branch locations, such as California, Texas, and Colorado.

Prior to my start on this project, any branding guidelines or materials that existed were scattered and disorganized, and the only formal set of guidelines was a two page pdf document detailing the logo guidelines, colors and email signatures. Part of the criteria for the new style guide included keeping the current colors and logo as is, and updating the guidelines for email signatures, as they included outdated branding after a rebrand several years ago.

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In the examples above, the use of “Redi Floors” is no longer permitted in any branding. Additionally, the need arose to include photo, social media and communications guidelines in addition to the logo and color branding. The final deliverable can be found below.

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